18 May 2009

 

 

Bali Tourism Board starts today a specific workshop on European Tourism with trainers coming from UK and Germany . The workshop is aimed at developing the understanding of the Bali hotel operators and excursion operators about the characteristic of the European market and the identification of consumer demands in the European market which is the largest tourist source for Bali .   The two trainers are Clive Bishop from the United Kingdom and Wolfgang Coym from Germany , both are Experts from CBI, the Centre for the Promotion of Imports from developing countries based in Rotterdam , The Netherlands. \"World Tourism Organisation predicts 164 million long haul tourists from Europe by 2020 and there is an increase of this going to developing countries,\" said Wolfgang Coym, one of the Experts.   The leading tourist source for Bali, Europe still has potential for development and the understanding of this market is the key to its growing the number of European tourist arrivals in Bali .   \"Bali Tourism Board partners CBI because of the extensive knowledge from the CBI Experts who can share their hands-on experience directly to the tourism professionals in Bali ,\" said Ngurah Wijaya, the chairman of Bali Tourism Board. There are 23 participants for the workshop who are coming from 16 companies. These are all small medium companies with a maximum of 50 staff who are eager to enter the European market. Majority of these Balinese companies are environmentally friendly which answers to the increasing demand of the European tourists. 

 

From the workshop, the Bali small medium tourism companies hope to gain access to the European market, able to identify their target clients, able to define their strengths and weaknesses and then recognize the structure of each country specifics within the European Union because of the difference of the German tourist demands to UK tourist, to French and the rest of the other European countries.   Bali Tourism Board is the umbrella organisation of tourism associations in Bali, namely the Hotel and Restaurant Association, Travel Agent Association, Tour Guide Association, Conference Organiser Association, Tourism Attraction Association, Tourism Transportation Association, Water Sports Association, Pacific Asia Tourism Association and the Tourism Promotion Association.(www.balitourismboard.org)  

CBI is an agency of the Netherlands Government for promoting imports from developing countries. (www.cbi.eu)